What's the difference between:

A detailed blog post that anyone can read for free, whenever they want,
a free report/ebook that is offered as an incentive for signing up to someone's list and
a paid report/ebook for around 10 bucks?

Hint: It's not the content.
 
The Difference that Makes the Difference
The difference between those three options is marketing.
Each is a digital piece of information and the information could be similar or identical. I've seen blog posts with more... Read full post

"What would you do if you knew you couldn't fail?"
This is a question I first encountered years ago in some book about coaching. I've since come across it many times and while I always realized that it was somehow a powerful question, I never really got it.
But just now I remembered it once again and something new occured to me. I think this question applies to my situation very clearly because I am:
A) always caught up in a dozen different projects and always want to do everything at once... Read full post