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Since Andy Jenkins launched his premium-priced "Video Boss" coaching program, I've seen a significant increase in marketer's interest in using video.
While video marketing can be a very powerful tool, it has also been terribly over-hyped and I see a lot of people who seem to have unrealistic expectations about what video can do for them in terms of traffic and income.
Root Cause
Let's take a quick look at why people might have such unrealistic expectations about video marketing.
Quite simply, video is a medium most marketers shy away from. Putting together a video is simply a more complex and more time-consuming task than writing copy. That's not to say writing copy isn't an art in and of itself, but it's easier to get started with writing than to get started with video.
Of course, video isn't very difficult or time-consuming once you get the hang of it, but most marketers simply haven't given it enough tries yet (if any). Many are also uncomfortable with doing voice overs, let alone appearing on camera.
What I'm getting at is this: Video is something of an unknown to many marketers. And what's unknown is always a lot more intriguing than what we're already used to.
See, if I told you: "Wow, dude, you can start your own blog and you'll get thousands of readers reading your stuff and then you can place banners and affiliate links and you'll totally make a killing!"
You'd probably not be very impressed because chances are, you've already done that and you have a more realistic idea about how many visitors your average blog gets and how much money is to be gotten out of that.
But if you've never done a lot of video marketing and someone comes along and says basically the same thing about videos that I just said about blogs above, you are inclined to believe. After all, we all hope for an easier, quicker solution to making money at some level, right?
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