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ShaneRQR
785 days ago |
The following is an excerpt of my review of the WordPress plugin called WP Split Test.
WordPress is used and loved by many, because it's free, flexible and has a really nice CMS. No wonder, then, that many marketers also use it for blogs, squeeze pages and landing pages.
One of the most important things to do with any money-making site is split testing. This is, unfortunately, one of the drawbacks of using WordPress. Simple html pages are much easier to split-test on than WordPress sites. I recently got a chance to test a new (premium) plugin that should help solve this problem.
Installation and Setup
WP Split Test installs like any other WordPress Plugin and I had no difficulties activating it. Once the plugin is activated, you’ll find a new options tab in your WordPress admin panel, from where you can set up your A/B-tests. You can set up as many different campaigns as you like and for each campaign, you can create up to four different pages. The pages are created in a simple editor, just like the one used for creating normal WP post. If you prefer, you can compose your pages in an HTML editor and copy-paste them into the WP Split Test editor. In other words, you have complete freedom in creating your pages. There are absolutely no restrictions imposed by the plugin. Whether you want to test small changes like different titles or different order-button colours or make completely different pages (video sales page vs. text sales page, for example), you can do it using WP Split Test. Once you’ve created your pages, you simply grab a small code snippet and insert that into a new WordPress post. You don’t need to add anything else but that code snippet to the post. Once it’s published, the plugin will rotate the different pages for each visit to the post. Check out this video to see the plugin in action, plus a demonstration of the setup process:
Tracking
Of course, just rotating page variations is only part of the equation for effective split-testing. You also need to be able to track conversion-rates so that you can determine which version of a page is the most profitable one. WP Split Test does click-tracking for your campaigns and interestingly, it tracks clicks within your page contents and also (separately) tracks clicks to your sidebar, navbar and footer contents. For your main page content, you can determine conversion rates simply by checking out the clicks you get to your affiliate link, order button or sign-up button. Changes can be made on the fly, so if you see that one of your pages is a clear winner, you can give it more weight, deactivate all the other pages or make another minor change within seconds, from the plugin’s admin panel.
Conclusion
WP Split Test does what it's supposed to do and does it well. If you're using WP on a money-making site, it's definitely worth checking out. The only drawback is that even with this plugin, a WP site will still not be quite as flexible to test as a html site, because you can only test the page content, not the design, theme or overall layout. Still, you'll be able to increase your conversions by a lot just by testing contet like headlines, images etc.
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