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Group discussion > John Gerzema: The post-crisis consumer

John Gerzema: The post-crisis consumer

Jared Alberghini
834 days ago

John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. Speaking at TEDxKC, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending. http://www.ted.com



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