Making videos is definitely not as time-consuming or as difficult as many believe. The learning curve is quite steep, but once you get a hang of it, you can produce good videos quite quickly. I personally used to spend too much time on my videos, editing and tweaking them, reshooting scenes etc. A while back, I decided to do something about it and started a personal challenge to make 30 videos in 30 days. It went very well and I ended up making 55 videos in those 30 days.

In terms of video quality, the standards are usually quite low. Video is a multi-faceted medium and most people get at least one of it's aspects wrong (content, sound, visuals, pacing, presentation, lighting, structure...). Still, even very bad videos can get tons of views. Ultimately, people like "real".
That doesn't mean you can produce rubbish, however. If nothing else, you need to get three things right for a successful video:

   1. The technical side
   2. Your content
   3. Uniqueness

You need to get the technical stuff sorted out. No one wants to listen to horrible sound quality that makes it difficult to understand a word you say and if the video needs to be watchable. Not beautiful, but watchable.

Your content needs to be appealing. I'm not going to say it needs to be "good" because good has nothing to do with it. Your message must appeal to the target demographic. In some cases, that will be quality information, in many cases it will be relatively superficial drivel.

Uniqueness: This is probably the biggest factor. There needs to be something unique and personal to your videos, otherwise, there's no real reason for anyone to watch your stuff instead of any of the millions of other videos available. It's better to be a bit weird than to be bland.

If you've got those areas covered, then don't worry about good lighting, the best camera, the best recording software, perfect editing, not being very photogenic etc.

video marketing, essentials, content, unique

Last updated 826 days ago by ShaneRQR