There are many ways to market your products and services on the Internet. One popular method that never fails to win approval from entrepreneurs from all niches is Article Marketing.
Article Marketing is where you write an informative, insightful, helpful article on a topic related to your products, services or marketing niche and submit the article to one or more of the numerous online article directories available. If accepted, the article will be published with your "resource box" included.
The purpose of the resource box is to let the reader know how they can contact you for more information on the subject in the article. Most marketers include a link to their web site and possibly links to a blog page or a sales page, depending on the guidelines of the particular article directory.
The value of the resource box is that it not only drives traffic to your web site, but it can also provide you with a valuable backlink, so important in the competitive business of online marketing.
There are a few other reasons why article marketing should be part of your regular routine:
- Effective use of keywords in your articles can help you rank higher in the search engine results;
- When you provide valid, insightful, helpful information, you establish yourself as a trusted authority on the topic or niche being highlighted;
- You can attract targeted customers/subscribers;
- An article posted in an online article directory may potentially be read by hundreds, thousands and tens of thousands readers! That's a ton of free publicity.
There are many article directories to choose from. The one that I personally recommend is the Article Directory For Entrepreneurs available at the EvanCarmichael.com entrepreneur community. There is no cost to submit to this directory and articles in the range of 300-500 words are recommended.
You might recognize a few of the 4,500 entrepreneurs already included in Evan's directory. For example, Guy Kawasaki, Zig Ziglar, Donald Trump, Jack Canfield and more. The EvanCarmichael.com site gets more than 400,000 visitors every month.
For a little more insight into this directory as well as the link to check it out, please read my web biz blog post, Article Directory For Entrepreneurs.
Start writing, and have a great day!
:-) GT Bulmer, www.StarrBizz.com
article marketing, article directory, article directories, web biz, web biz blog, internet marketing
Last updated 746 days ago by GT
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